Getting more customers

For businesses in Fiji, visibility is key to success. Getting found on search engines like Google is essential for small businesses serving local markets such as resorts in Nadi, restaurants in Suva or dive shops in the Yasawas. Optimising your website for local search terms can significantly improve your online presence. This article shares actionable […]

Customer retention is the lifeblood of any successful business. While many companies focus on attracting new customers, the real secret to long-term growth lies in keeping the ones you already have. Studies show that keeping an existing customer is far more cost-effective than acquiring a new one. Yet, many businesses ignore this crucial strategy, allowing

Google’s Big Mobile Update A few years back, Google made a huge change—they decided to prioritise mobile-friendly websites in search results on mobile devices. If your website wasn’t up to scratch, your traffic probably took a hit. While some people were upset about this, it makes sense. Google wanted to make things easier for users,

If you’re like most small business owners, you’re likely focused on attracting new customers. While new business is important, many overlook a critical opportunity: marketing to existing customers. It’s a strategy that’s not only cost-effective but also much easier to execute. In this article, we’ll explore why your current customer base is your best market

Have you ever wondered if you should ask for reviews when someone buys from you? Well, watch this short video and read the rest of the article and make up your own mind: Not long ago, a friend and I went for breakfast at a local café. Nothing unusual there, right? But what caught my

In today’s digital world, having a website is a must for anyone in business, whether it’s a solo venture or a larger operation. Here’s why setting up a website is so important, even if you’re just starting out. 1. Boost Your Visibility Did you know that around 80% of people do their research online before

YouTube isn’t just for watching funny videos or tutorials; it’s a useful tool for businesses too! Even though millions of people use YouTube every day, only a small number of businesses know how powerful it can be. So, here’s why YouTube could be a game-changer for your business. 1. It’s Free! First off, YouTube is

What is a Marketing System? A marketing system is a plan you follow regularly to ensure your marketing efforts are consistent and effective. It helps you keep track of what you need to do to get your business noticed by the right people. Sadly, only a small minority of micro-businesses have any kind of marketing

In business, staying connected with your customers is really important. In a recent video, Karl, author of Smashing Self-Employment and founder of Smashing Self-Employment.com, shares a story that shows why regular contact is so valuable. Karl tells the story of a client who runs a first-aid training company. Even though Karl hadn’t heard from this