What is a Marketing System?
A marketing system is a plan you follow regularly to ensure your marketing efforts are consistent and effective. It helps you keep track of what you need to do to get your business noticed by the right people.
Sadly, only a small minority of micro-businesses have any kind of marketing plan, let alone a well-developed marketing system.
Why You Need a Marketing System
- Consistency: A marketing system helps you consistently deliver your message to potential customers. This consistency builds recognition and trust over time.
- Time Efficiency: With the right system in place, you can manage your marketing in less than an hour a week, freeing up time for other important tasks.
- Targeted Reach: A marketing system helps you focus your efforts on reaching the people who are most likely to be interested in your products or services.
- Measurable Results: It allows you to track what’s working and what isn’t, so you can make adjustments and improve your strategies. You should aim to do more of what’s working and amend or scrap what isn’t working.
How to Set Up a Marketing System
- Plan: Set clear goals, identify your target audience, and choose the best ways to reach them. The key thing to know here is who your customers are and what channels you can best use to reach them.
- Execute: Follow your plan consistently each week, using tools to automate and simplify the process. It’s pointless creating a system if it’s not put into action.
- Evaluate: Regularly review your results to see what’s working and make changes as needed.
Conclusion
A marketing system is essential for any business looking to grow and build great customer relationships. It ensures that your marketing is effective, efficient, and always reaching the right people, with the right message and using the right channels.
This short video explains:
Want help getting your marketing system set up?
Call 7251599 or email help@fijidigitalmarketing.com and let’s chat.