If you are a small business in Fiji, here’s a truth you might not know. Most local businesses still don’t have a proper website. Many rely on Facebook or word-of-mouth, thinking that is enough. The problem is that without a website, your business is almost invisible to customers who are actively searching online.
Even if your competitors have websites, very few are taking full advantage of them. In fact, fewer than 1 in 20 small businesses regularly post content like blogs. That means there’s a huge opportunity for businesses that do.
A Business Stuck on Page Three
A couple of years ago, a business owner came to us frustrated. His website had been stuck on page three of Google for months. He had tried some SEO after watching online tutorials, but nothing seemed to work.
When we checked his website, the SEO was decent. We made a few adjustments, but the real issue was a lack of fresh content. Google had nothing new to rank and no reason to push his site above competitors.
The Blogging Solution
We suggested he start blogging. Not lengthy essays, just simple updates a few times a month covering:
- Company news and updates
- Before-and-after photos of projects
- Explanations of services
- Helpful tips for his customers
He was posting on Facebook and Instagram already, but because his audience was mostly business-to-business, these platforms were not bringing him leads. Blogging on his own website, however, put valuable content right where Google could find it.
The Results
Within ten weeks, his website moved from page three to the top half of page one. A little SEO helped, but the real driver was consistent, relevant content. Google saw his website as active and useful, while most competitors had static websites or none at all.
Why This Works in Fiji
First of all, you must realise that over 80% of Fijis search on Google when looking for products or services. And Google’s algorithm favours websites that are updated regularly and provide value to visitors. Blogging allows you to naturally include the phrases your customers are searching for, proving that your business is active and relevant.
Even if your SEO is basic, a website with fresh content can easily outperform competitors who have no website or are not posting regularly.
The Takeaway
If you want to grow your business in Fiji, relying on Facebook alone is not enough. You need a website and you need to keep it active with relevant content. A website is no longer a luxury; it’s essential.
If your business doesn’t yet have a website, now is the perfect time to get one. Contact us today and we can help you set up a professional website that works for your business, with blogging and SEO built in to get you noticed.
Call us on 7251599 or email sales@fijidigitalmarketing.com.