In business, staying connected with your customers is really important.
In a recent video, Karl, author of Smashing Self-Employment and founder of Smashing Self-Employment.com, shares a story that shows why regular contact is so valuable.
Karl tells the story of a client who runs a first-aid training company.
Even though Karl hadn’t heard from this client for over two years, his regular emails eventually helped him win their business.
The client chose Karl’s company simply because they were the only ones who kept in touch.
This shows how staying on people’s minds can make a big difference in a competitive market.
Watch the video:
Why It’s Important to Keep in Touch
Builds Better Relationships:
Regular communication helps you build trust and reliability. When customers hear from you often, they see you as a dependable partner, not just a distant business. This trust can lead to more repeat business.
Keeps Your Brand Top of Mind:
In a busy market, it’s easy for people to forget about you. By staying in touch with customers, you ensure your brand remains in their thoughts, making it more likely they’ll choose you when they need something.
Finds New Opportunities:
Regular updates can reveal new business opportunities. Customers might think of you for future needs or recommend you to others.
Shows Your Value:
Keeping in touch lets you share useful information and highlight what’s new with your business. This helps reinforce the value you offer and keeps you positioned as an expert.
Improves Customer Experience:
Regular communication helps you keep track of how satisfied your customers are and address any issues before they become problems. This proactive approach can make your customers feel valued and increase their loyalty.
How to Stay in Touch Effectively
Be Consistent:
Try to send updates every two to three weeks. This keeps you relevant without overwhelming your contacts.
Provide Value:
Make sure your communications are useful and interesting to your audience. Share information that’s relevant to their needs.
Personalise Your Messages:
Tailor your communication to fit each customer’s needs and interests. Personal touches make your messages feel more genuine.
Adapt Based on Feedback:
Pay attention to how your audience responds to your messages. Adjust your approach based on their feedback to better meet their needs.
Conclusion
In summary, staying in touch with your customers is about more than just sending updates. It’s about building lasting relationships, showing your value, and keeping your brand in their minds.
By communicating thoughtfully and consistently, you can turn leads into loyal customers and ensure long-term success for your business.
Want help with staying in touch with your customers and prospects?
Give us a call on 7251599 or check out our Email Marketing Services