Google’s Big Mobile Update
A few years back, Google made a huge change—they decided to prioritise mobile-friendly websites in search results on mobile devices. If your website wasn’t up to scratch, your traffic probably took a hit. While some people were upset about this, it makes sense. Google wanted to make things easier for users, and who can blame them for favouring websites that work well on mobile? After all, no one likes struggling with a clunky site on their phone.
Mind-Blowing Mobile Stats
Here’s a crazy fact: there are more mobile phones in use worldwide than toothbrushes! If that doesn’t highlight the importance of mobile, how about this? A whopping 70% of people are more likely to buy from a website that’s mobile-friendly. On the flip side, 60% won’t recommend a business if their site doesn’t work well on mobile. And here’s the kicker—over two-thirds of all searches now happen on mobile phones.
Smartphones Are Taking Over
Searches on tablets are actually going down, while mobile phone searches keep climbing. Why? Phones are getting better—bigger screens, sharper displays, and faster internet speeds (hello, 4G and 5G!). Browsing on a phone has never been easier, and even B2B buyers are hopping on the trend. Did you know 80% of executives search for products on their phones or tablets during their downtime?
Is Your Website Mobile-Friendly?
Want a quick way to check? Pull up your website on a desktop, then shrink your browser window to see how it looks on a smaller screen. If your site adjusts and still looks great, it’s mobile-friendly. If it doesn’t, you’ve got work to do. Don’t panic, though—help is out there! Making your site mobile-friendly can boost your chances of keeping visitors around (and turning them into customers).
Check out our website design service.
What Our Website Taught Us
When we checked our website stats 18 months ago, 81% of visitors were using desktops. Now? It’s down to 65%, and mobile traffic has more than doubled! Even in B2B markets, mobile is the way forward. The trend is clear—if you’re not mobile-friendly, you’re missing out.
Time to Get Moving
Let’s be real—if your website doesn’t work on mobile, you’re losing customers. Whether you sell to consumers or businesses, mobile-friendly design is non-negotiable. If you’re not sure where to start, chat with your web designer.
The bottom line? A mobile-friendly site isn’t just nice to have—it’s a necessity.
Sort out your mobile website today—your customers will thank you for it!
Want help making your website mobile-friendly?
Check our website design service.